I think audiences are hipper than musicians think they are. They wouldn’t be there if they didn’t want to hear some music, so you don’t have to con them into believing that this music is great.
Before cable television and VCRs, to say nothing of the internet, music was, at the very least, a primary source of entertainment. In my home, the radio was frequently on, playing NPR or Top 40 AM radio, or else there were records being played.
From my father’s record collection, I heard jazz: Max Roach, Clifford Brown, Charlie Parker, and Miles Davis (especially the latter’s Gil Evans sessions) were handy in our house.